Canadian hotel franchise market
Canada's hotel market spans major flags like Marriott, Hilton, IHG, and Best Western, plus boutique and independent brands. Branded hotel sales typically run $5 million to $50 million. Property improvement plans (PIPs) can add millions to a deal.
Buying a hotel franchise
Buyers focus on the brand flag, RevPAR, market position, and the PIP. Lender approval, franchisor approval, and seller financing terms all matter. We work alongside hotel brokers and lawyers on complex deals.
Selling a hotel franchise
Confidentiality is critical. Staff, guests, and competitors should not know a property is for sale. Buyers want 24 to 36 months of operating history, PIP status, and a clean franchise agreement.
Common mistakes hotel buyers make
- Underestimating the PIP cost — many buyers add $1M to $5M after close
- Not modelling the franchise renewal date — flags re-up means new PIP
- Skipping a lease review on ground-leased properties
Popular brands in this category
Common brands we work with — buying, selling, and leasing. Individual brand pages are coming soon.

