Summitly Signature · Seller program
Sell your GTA home with a plan made for it.
Summitly Signature is the seller program of Coldwell Banker Summit Realty, Brokerage. You get a written pricing strategy, marketing built around your home, regular written updates while you're on the market, and an advisor who negotiates for you until closing day — anywhere in the GTA and across Ontario.
Coldwell Banker Summit Realty, Brokerage (905) 553-8500
The program
Five stages. One advisor, start to finish.
We walk you through every step, so you always know what happens next — and why.
Stage 01: Pre-listing strategy
Before anything goes online, your advisor walks through your home, studies nearby sales and the competition, and agrees on a pricing and launch plan with you.
What you get
- A walkthrough of your homeYour advisor sees the home in person before suggesting a price.
- A written pricing strategyRecent sales nearby, the homes you will compete with, and where yours fits.
- A simple preparation planWhat to fix, what to tidy, and what isn't worth the money.
- Your estimated take-homeWhat you could walk away with after closing costs and your mortgage payout.
Stage 02: Signature marketing
We build a marketing plan for your home, as the property requires. Photos, film and print are planned together, so every piece tells the same story.
See the full marketing planStaging & photographyStage 03: Distribution
The right buyers hear about your home early: through the MLS® System, buyers already searching with Summitly, targeted ads, and the people who live around you.
Your plan can include
- MLS® System and REALTOR.caListed on the local board's MLS® System (TRREB for the GTA), which shares it to REALTOR.ca.
- Zara buyer matchingZara, Summitly's AI search assistant, alerts buyers whose saved searches match your home. Any contact with buyers is handled by a RECO-registered agent.
- Targeted online adsPaid ads on social and search platforms, shown to people searching or browsing homes in your area and price range, following each platform's housing ad rules. Every ad names Coldwell Banker Summit Realty, Brokerage.
- Our buyer databaseBuyers registered with Summitly who are looking in your area.
- Just-listed cards to neighboursA printed card to the homes around yours. Neighbours sometimes know someone who wants to move to the street.
Stage 04: Seller reports
While your home is on the market, you get regular written updates: how buyers are responding, what they said, and what we suggest next.
What you get
- Online activityViews and saves of your listing, where the sites report them.
- Showings and feedbackEvery showing, and what buyers and their agents said.
- What changed nearbyNew competing listings and recent sales around you.
- Our recommendationHold, adjust or try something new — with the reasons written down.
Stage 05: Negotiation and close
Your advisor lays out every offer side by side, negotiates price and terms for you, and stays with you until closing day.
What you get
- Offers side by sidePrice, deposit, conditions and dates in one simple view.
- Negotiation for youYour advisor negotiates price and terms on your instructions and explains every counter-offer before you decide.
- Help through to closingInspections, financing and your lawyer, coordinated until you hand over the keys.
Net proceeds
What you walk away with.
Change any number and the result updates. Add your agreed commission rate to include it.
You'd walk away with about
Enter your commission rate
A net estimate needs your agreed commission.
- Sale price
- $900,000
- Mortgage payout
- $0
- Commission + HST
- Add your rate
- Lawyer, moving, other
- −$1,500
- You keep
- Add your commission rate
Illustrative. Not legal or financial advice. Your lawyer confirms the final numbers on closing.
Not ready yet? Track your home's value
My Home keeps your estimate, homes that sell near you and your equity in one place. Free with an account.
Stage 04 · Seller reports
Kept informed, in writing.
No chasing for updates. While you're on the market you get regular written reports: how buyers are responding, what they said at showings, what changed nearby, and what we suggest next.
The report shown here is a sample with made-up figures, to show the format. Your report uses your listing's real activity.
Summitly Signature
Seller report
12 Example Crescent, Vaughan
- Listing views
- 1,312
- Saves
- 41
- Showings
- 7
- Feedback in
- 6
Recent listing views
What buyers said
- “Loved the kitchen and the morning light.”
- “Wished the backyard were a little larger.”
- “Feels priced in line with the street.”
Nearby since the last report
2 new competing listings. 1 home sold two streets away.
Our recommendation
Hold the price for now. Add twilight photos and host an open house.
Summitly Signature
12 Example Crescent
Vaughan, Ontario
A home made for gathering
4
Beds
3
Baths
2
Parking
Stage 02 · Print
A brochure worth keeping.
When your home calls for it, we design a printed feature brochure for showings and open houses — the same photos, words and story as your listing online.
- Designed around your home's best rooms
- Floor plan and key facts at a glance
- Printed for showings and open houses
How it works
From first visit to closing day.
01
Valuation and representation
We visit, discuss comparable sales and provide RECO’s Information Guide before the listing agreement.
02
Preparation
You agree the price, preparation, commission and services in writing.
03
Staging
We recommend staging and agree any costs before work starts.
04
Marketing
Photography, video and print are prepared for the written plan.
05
Launch
Your home goes live on the local board’s MLS® System and to buyers who have agreed to receive alerts.
06
Showings
Buyers and their agents visit; you receive feedback and written updates.
07
Offers
Every offer is laid out side by side. We negotiate on your instructions.
08
Closing
Once conditions are removed, your lawyer completes the transfer on the date in your agreement.
Our promise
How we look after you.
These are the standards every Summitly advisor holds to, for every seller. What is included in your marketing plan is set out in your written listing agreement.
Personal advice
One dedicated real estate advisor who knows your area, with you from the first conversation to closing day.
Honest pricing
A clear view of what your home can sell for, based on evidence — even when it isn't the number you hoped to hear.
Marketing built for your home
A plan tailored to your property: photography, video, drone footage where permitted, staging, print, social media, targeted ads, and magazine and media exposure as your home calls for them.
Clear communication
Regular updates in writing while your home is on the market, so you always know how buyers are responding and what we suggest next.
Skilled negotiation
We negotiate hard on your behalf, on price and on terms, and protect your interests at every step.
Discretion
Your information is handled in confidence. If you prefer a private or off-market sale, your advisor explains in writing how that could limit exposure and what board rules apply, and acts only on your signed direction.
Every step, together
We walk you through each stage in plain language, so nothing about your sale is a surprise.
Backed by Coldwell Banker
The reach of Coldwell Banker Residential, Coldwell Banker Commercial and the Coldwell Banker Global Luxury® program.
Our approach
It’s not about the commission — it’s about the result.
We price your home with care, market it properly, and negotiate on your instructions for the best result we can get you. Commission is negotiable and agreed with you in writing before you list. We price your home with care, market it properly, and negotiate for the best result we can get you.
That means premium service, done properly: we walk you through every step, we present your home so it stands out from the crowd, and we keep you informed until the keys change hands.
Part of Coldwell Banker
- Coldwell Banker ResidentialHomes of every kind, across the GTA and Ontario.
- Coldwell Banker Global Luxury®Coldwell Banker's luxury program, for homes that call for it.
- Coldwell Banker CommercialCommercial and investment property.
Why Summitly
What to expect, side by side.
Every brokerage works differently. Whoever you talk to, ask for these in writing before you sign.
Listed on the MLS® System and REALTOR.ca
- Signature
- Included
- Typical
- Standard
A walkthrough and a written pricing strategy before you list
- Signature
- Included
- Typical
- Varies
Photography, video, drone, staging and print, planned together
- Signature
- Built for your home
- Typical
- Varies
Magazine features and media exposure
- Signature
- When your home suits it
- Typical
- Varies
Just-listed cards to your neighbours
- Signature
- Part of your plan
- Typical
- Varies
Regular written updates while you're on the market
- Signature
- Included
- Typical
- Varies
Every offer laid out side by side
- Signature
- Included
- Typical
- Varies
| Service | Summitly Signature | Typical listing |
|---|---|---|
| Listed on the MLS® System and REALTOR.ca | Included | Standard |
| A walkthrough and a written pricing strategy before you list | Included | Varies |
| Photography, video, drone, staging and print, planned together | Built for your home | Varies |
| Magazine features and media exposure | When your home suits it | Varies |
| Just-listed cards to your neighbours | Part of your plan | Varies |
| Regular written updates while you're on the market | Included | Varies |
| Every offer laid out side by side | Included | Varies |
“Typical listing” describes what varies between brokerages and agents; it is not a statement about any one of them.
In their words
Hear it from our clients, not from us.
Our reviews live on Google, written and posted by clients. We never pay for them or edit them.
Not selling yet?
Stay close to your market until you are ready. Knowing what sells near you makes the decision easier when the time comes.
Get your neighbourhood's market report every quarter
What sold, what's for sale and how prices are moving near you — in one short email, four times a year (or every month, if you prefer). Free, and you can unsubscribe any time.
Seller guides
Everything you need to know before you sell.
Plain-language answers for Ontario sellers. Still unsure? Zara, our AI virtual agent, can walk you through it.
Ask Zara about sellingQuestions sellers ask
- What does it cost to sell?Legal fees, your mortgage payout, moving, and the taxes sellers don't pay.
- How to price your homeSetting a list price from what similar homes actually sold for.
- How long does selling take?Each stage, from preparing to list to closing day.
- When to sellSeasons, your market and your own timing.
- Buy first or sell first?The trade-offs, and how conditions and bridge financing work.
- Sell or rent it out?Cash flow, landlord rules and tax, side by side.
- Preparing your homeWhat to fix, what to skip, and the documents to gather.
- Selling with tenantsN12 notices, showings and timing under the Residential Tenancies Act.
- Selling an estate propertyEstate trustees, probate and estate administration tax.
- After you accept an offerThe deposit, conditions, going firm and closing.
- Choosing an advisor to sellThe questions to ask before you sign a listing agreement.
The Signature program
- How to sell a house in OntarioEvery step, from valuation to closing day.
- Pre-listing checklistWhat to do before your home goes on the market.
- Staging and photographyHow we present your home online and in person.
- The marketing planHow your home reaches the right buyers.
- What's in the listing serviceEverything Summitly Signature covers, stage by stage.
- Why sell with SummitlyOur approach, in plain words.
- Free in-person home evaluationAn advisor's opinion of value, at your home.
- Net proceeds calculatorEstimate what you'll take home after closing.
Questions
Selling with Summitly Signature: your questions, answered.
What is Summitly Signature?
Summitly Signature is the seller program of Coldwell Banker Summit Realty, Brokerage. You get a written pricing strategy, marketing built around your home, regular written updates while you're on the market, and an advisor who negotiates for you until closing day — anywhere in the GTA and across Ontario.
What will I sign?
A written seller representation agreement states the start and expiry dates, commission, payment to a buyer brokerage, services and how the agreement can end. You initial the expiry date on page one. Your agent gives you RECO’s Information Guide before you agree.
What happens at a listing consultation?
An advisor meets you at your home, by video or at our Vaughan office. They listen to your plans, look at recent sales and the homes you would compete with, and give you a first view on price and preparation. It is free, and there is no obligation to list.
How much does it cost to sell with Summitly Signature?
Commission in Ontario is always negotiable, and your advisor agrees it with you in writing before anything is listed. We don't publish a rate, because every home and every plan is different. Our view is simple: it's not about the commission — it's about the result.
Does every home get video, drone footage and magazine features?
No. We build a marketing plan for your home, as the property requires. It can include professional photography, video, drone footage where permitted, staging, print, social media, targeted online ads, magazine features and news or media exposure. Your advisor explains what they recommend for your home, and why.
What is in a seller report?
A short written update, sent regularly while your home is on the market: online views and saves where the sites report them, every showing and the feedback from it, new listings and sales nearby, and what we recommend next.
How does Zara help sell my home?
Zara is Summitly's AI virtual agent. When your home is listed, it can point your home out to buyers whose saved searches it fits, and answer their first questions any time of day. Your advisor still handles every showing, offer and negotiation.
Is Summitly part of Coldwell Banker?
Yes. Summitly is the website and technology of Coldwell Banker Summit Realty, Brokerage, a RECO-registered brokerage in Vaughan, Ontario. We are part of Coldwell Banker Residential, Coldwell Banker Commercial and the Coldwell Banker Global Luxury® program.
Which areas do you serve?
The Greater Toronto Area — Toronto, York Region, Peel Region, Durham Region and Halton Region — and communities across Ontario.
How long does it take to sell a home?
It depends on your area, price, home type, condition and the season, so your advisor looks at current activity near you rather than a single average. Once your sale is firm (all conditions met or waived), closing is the date set in the agreement, often 30 to 90 days later.
Summitly Signature
Let's talk about your home.
A free consultation with one of our advisors. You'll leave with a clear view on price, preparation and timing — and no obligation to list.
Not ready to talk? Ask ZaraColdwell Banker Summit Realty, Brokerage (905) 553-8500
310-3100 Steeles Ave W, Vaughan, ON · Broker of Record: Waqar Afzal
Updated October 7, 2026 · Coldwell Banker Summit Realty, Brokerage
Reviewed by Waqar Afzal, Broker of Record ·
Brokerage services, representation, fees and disclosures. Mortgage, tax and legal information links to official sources and requires advice from the appropriate professional.
Your written instructions
Commission, services and marketing costs are agreed in writing. If you request a private sale, your agent explains the limits on buyer exposure and acts on your written instructions.
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