What our listing service includes.

Stage 01: Pre-listing strategy

Before anything goes online, your advisor walks through your home, studies nearby sales and the competition, and agrees on a pricing and launch plan with you.

What you get

• A walkthrough of your homeYour advisor sees the home in person before suggesting a price.
• A written pricing strategyRecent sales nearby, the homes you will compete with, and where yours fits.
• A simple preparation planWhat to fix, what to tidy, and what isn't worth the money.
• Your estimated take-homeWhat you could walk away with after closing costs and your mortgage payout.

Stage 02: Signature marketing

We build a marketing plan for your home, as the property requires. Photos, film and print are planned together, so every piece tells the same story.

Stage 03: Distribution

The right buyers hear about your home early: through the MLS® System, buyers already searching with Summitly, targeted ads, and the people who live around you.

Your plan can include

• MLS® System and REALTOR.caListed on the local board's MLS® System (TRREB for the GTA), which shares it to REALTOR.ca.
• Zara buyer matchingZara, Summitly's AI search assistant, alerts buyers whose saved searches match your home. Any contact with buyers is handled by a RECO-registered agent.
• Targeted online adsPaid ads on social and search platforms, shown to people searching or browsing homes in your area and price range, following each platform's housing ad rules. Every ad names Coldwell Banker Summit Realty, Brokerage.
• Our buyer databaseBuyers registered with Summitly who are looking in your area.
• Just-listed cards to neighboursA printed card to the homes around yours. Neighbours sometimes know someone who wants to move to the street.

Stage 04: Seller reports

While your home is on the market, you get regular written updates: how buyers are responding, what they said, and what we suggest next.

What you get

• Online activityViews and saves of your listing, where the sites report them.
• Showings and feedbackEvery showing, and what buyers and their agents said.
• What changed nearbyNew competing listings and recent sales around you.
• Our recommendationHold, adjust or try something new — with the reasons written down.

Stage 05: Negotiation and close

Your advisor lays out every offer side by side, negotiates price and terms for you, and stays with you until closing day.

What you get

• Offers side by sidePrice, deposit, conditions and dates in one simple view.
• Negotiation for youYour advisor negotiates price and terms on your instructions and explains every counter-offer before you decide.
• Help through to closingInspections, financing and your lawyer, coordinated until you hand over the keys.