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Summitly SignatureMarketing plan

How we market your home.

Coldwell Banker Summit Realty, Brokerage · Updated October 2026

We build a marketing plan for your home, as the property requires. It can include professional photography, video, drone footage where permitted, staging, print, social media, targeted online ads, magazine features and news or media exposure — then we put it in front of the right buyers.

Book your free listing consultationWhat's my home worth?

How it works

A plan for your home, not a template.

  1. We look at your home and your buyers

    Who is likely to buy it, where they are searching, and what will make them stop scrolling.

  2. We choose the right mix

    Photography always; video, drone, staging, print, magazine features and media exposure when your home calls for them.

  3. We launch everywhere at once

    Your home goes live on the MLS® System and to Summitly buyers on launch day, with ads and just-listed cards to neighbours following in the first days.

  4. We report back regularly

    What's working, what isn't, and what we change next.

Signature marketing

We build a marketing plan for your home, as the property requires. Photos, film and print are planned together, so every piece tells the same story.

Your plan can include

  • Professional photographyShot and edited by a real estate photographer. Edits improve light and colour; permanent features and defects are not removed. Any virtually staged photo is labelled.
  • VideoA short film that walks buyers through the home.
  • Drone footageAerial views of the home and its setting, flown by a Transport Canada certified drone pilot. In controlled airspace near airports, such as much of the GTA, footage needs NAV CANADA authorization, so it is not available for every home.
  • StagingAdvice on furniture, light and flow — or full staging when it helps.
  • PrintA designed feature brochure for showings and open houses.
  • Social mediaYour home presented on our social channels.
  • Magazine featuresSelected homes featured in print and online magazines.
  • News and media exposureStories shared with local news and media when a home has one to tell.

Every home is different, so we plan these as your property requires. Your advisor explains what they recommend for your home, and why.

Distribution

The right buyers hear about your home early: through the MLS® System, buyers already searching with Summitly, targeted ads, and the people who live around you.

Your plan can include

  • MLS® System and REALTOR.caListed on the local board's MLS® System (TRREB for the GTA), which shares it to REALTOR.ca.
  • Zara buyer matchingZara, Summitly's AI search assistant, alerts buyers whose saved searches match your home. Any contact with buyers is handled by a RECO-registered agent.
  • Targeted online adsPaid ads on social and search platforms, shown to people searching or browsing homes in your area and price range, following each platform's housing ad rules. Every ad names Coldwell Banker Summit Realty, Brokerage.
  • Our buyer databaseBuyers registered with Summitly who are looking in your area.
  • Just-listed cards to neighboursA printed card to the homes around yours. Neighbours sometimes know someone who wants to move to the street.

Every home is different, so we plan these as your property requires. Your advisor explains what they recommend for your home, and why.

Summitly Signature

12 Example Crescent

Vaughan, Ontario

A home made for gathering

4

Beds

3

Baths

2

Parking

SampleIllustrative brochure — not a real listing.

Stage 02 · Print

A brochure worth keeping.

When your home calls for it, we design a printed feature brochure for showings and open houses — the same photos, words and story as your listing online.

  • Designed around your home's best rooms
  • Floor plan and key facts at a glance
  • Printed for showings and open houses
Staging & photography

Summitly Signature

Let's talk about your home.

A free consultation with one of our advisors. You'll leave with a clear view on price, preparation and timing — and no obligation to list.

Not ready to talk? Ask Zara
Book your free listing consultationWhat's my home worth?

Coldwell Banker Summit Realty, Brokerage (905) 553-8500

310-3100 Steeles Ave W, Vaughan, ON · Broker of Record: Waqar Afzal

Updated October 7, 2026 · Coldwell Banker Summit Realty, Brokerage

Reviewed by Waqar Afzal, Broker of Record ·

Brokerage services, representation, fees and disclosures. Mortgage, tax and legal information links to official sources and requires advice from the appropriate professional.

Advertising and consent

Every housing ad names Coldwell Banker Summit Realty, Brokerage and follows the platform’s housing-ad rules. Listing alerts go to buyers who consented, with sender identification and an unsubscribe option.

Official source

MLS® trademarks

The trademarks MLS®, Multiple Listing Service® and associated logos are owned by The Canadian Real Estate Association and identify the quality of services provided by real estate professionals who are members of CREA.

Official source