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Agent Careers · RE/MAX vs Summitly

RE/MAX vs Summitly for Agents: Model, Fees, Training and Brand

By Summitly Editorial·Updated

Recruitment questions? Talk to our Broker of Record, Waqar Afzal or book a confidential conversation.

The short answer

RE/MAX is a franchise network whose split, desk fee and cap are set by each independently owned office; since August 2026 it is part of Real REMAX Group. Summitly (Coldwell Banker Summit Realty) is one Ontario brokerage under the Coldwell Banker brand with Summitly's AI platform. Compare the specific office's written terms with ours.

RE/MAX: key facts

  • Franchise network of independently owned and operated offices; since August 24, 2026 part of Real REMAX Group Inc. (Nasdaq: REAX), formed by the combination of RE/MAX Holdings and The Real Brokerage. Source
  • RE/MAX reported 25,798 agents in Canada as of June 30, 2026. Source (Press report of RE/MAX Holdings' Q2 2026 results)
  • The Ontario–Atlantic region (formerly RE/MAX INTEGRA) has been company-owned by RE/MAX since 2021. Source

Summitly (Coldwell Banker Summit Realty, Brokerage) vs RE/MAX, side by side

Summitly and RE/MAX compared for agents. "Ask us" means Summitly has not published that term yet.
TermSummitlyRE/MAX
Commission splitPackage A 95/5; Package B 90/10 (95/5 after $100,000 GCI); brokerage leads 50/50Set by each RE/MAX office — ask the broker-owner
Monthly & transaction feesA: $200 + HST/month + $799 + HST on the first 4 deals a year; B: $125 + HST/month + $499 + HST on the first 4; a $500 brokerage minimum appliesSet by each RE/MAX office — ask the broker-owner
Annual capNo annual cap — the package split applies all yearSet by each RE/MAX office — ask the broker-owner
TrainingOnboarding training and Weekly training — in person, virtual where availableRE/MAX University® and the Aspire℠ programme, including "100 Days to Greatness" and the CFSP designation course. Source
Mentorship1-to-1 from senior brokers for every agent, no extra chargeSet by each RE/MAX office — ask the broker-owner
TechnologyZara AI, instant valuations, MLS® map with sold history, brokerage CRM and open-house techMAXTech® powered by BoldTrail. Source
BrandColdwell Banker (founded 1906), with Global Luxury and Commercial — an independently owned franchiseRE/MAX brand; part of Real REMAX Group since August 2026. Source

Competitor facts are from the sources listed below, checked on the date shown; terms change, so confirm with each brokerage. "Ask us" means Summitly has not published that term on this site yet — we set it out in writing on request.

Who should choose RE/MAX, and who should choose Summitly

Choose RE/MAX if…

  • You want a specific RE/MAX office whose broker-owner, split and culture you already know and like.
  • You value RE/MAX's own training catalogue (RE/MAX University, Aspire).

Choose Summitly if…

  • You want the Coldwell Banker brand plus a consumer AI platform (Zara, instant valuations, MLS® search) behind your listings.
  • You want one brokerage's published split and fees rather than terms that vary office by office.

At RE/MAX, the office is the offer

Because RE/MAX offices are independently owned, two offices under the same sign can quote very different splits, desk fees and support. Ask the broker-owner of the office you are considering for the full schedule rather than relying on the brand. RE/MAX's own training — RE/MAX University and the Aspire programme — is available across the network.

How to compare RE/MAX and Summitly fairly

  • Ask both for the split, every fee and any cap at your realistic deal count — in writing.
  • Add twelve months of fixed fees and per-deal fees to the split.
  • Subtract what you would pay yourself for leads, marketing and technology one provides and the other does not.
  • Check both on RECO's public register before you sign.

Brokerage Leads

We give you warm leads. Never shared. And we help you close them.

When someone contacts Summitly about buying, selling or renting, we hand the lead to one agent — you. Agents on the Leads Plan ($299 + HST a month, no transaction fees, 90/10 on your own deals) receive them: no charge per lead, 50/50 when it closes, and a senior broker to help you convert. We don't promise a number of leads.

  • Warm: they contacted us first
  • Not shared: one lead, one agent
  • Leads Plan: $299 + HST a month, no transaction fees · 50/50 on close
  • Coaching to convert, every step
How Brokerage Leads work Ask us about leads

Get Summitly's terms in writing

Comparing with RE/MAX? Tell us about your business and we'll set out the split, every fee and any cap for your production level — confidential, no pressure.

Confidential. No pressure. We never contact your current brokerage.

Prefer to talk? Call the brokerage on (905) 553-8500 and ask for the Broker of Record, Waqar Afzal

RE/MAX vs Summitly for agents: FAQ

Should I join Summitly or RE/MAX in Ontario?

Both are legitimate. RE/MAX gives you a specific office's terms and the RE/MAX training catalogue; Summitly gives you the Coldwell Banker brand and Summitly's consumer AI platform. Summitly (Coldwell Banker Summit Realty) has two packages for your own business. Package A is a 95/5 split with a $200 + HST monthly fee and $799 + HST on each of your first 4 completed transactions in a calendar year. Package B is 90/10 with $125 + HST a month and $499 + HST on the first 4, moving to 95/5 for the rest of the year after $100,000 GCI. A $500 minimum brokerage share applies per completed transaction, starting with transaction 5 in each calendar year; see your agreement for tax treatment and details. To receive brokerage leads, agents join the Leads Plan: $299 + HST a month, no transaction fees, 90/10 on their own deals, and 50/50 on deals from leads the brokerage provides.

What commission split does RE/MAX pay?

RE/MAX does not publish a national split: each independently owned office sets its own split, desk fee and cap. Ask the broker-owner for the full schedule in writing.

Does the Real–RE/MAX merger change anything for RE/MAX agents?

The combination closed on August 24, 2026 and formed Real REMAX Group Inc.; both brands continue for now. Ask your office whether any terms are changing.

How do I move my registration to Summitly?

Give your current brokerage written notice; as your new brokerage we complete the transfer in RECO's MyWeb portal, within 60 days of the termination's effective date. Listings are held by your current brokerage, so moving one needs the seller's agreement — we plan the timing with you.

Sources

  1. Real and REMAX Holdings announce completion of business combination (Aug 24, 2026) — checked September 25, 2026
  2. RE/MAX posts Q2 loss, Canadian agent count grows (REM) — checked September 25, 2026
  3. RE/MAX Holdings completes purchase of North American regions from RE/MAX INTEGRA — checked September 25, 2026
  4. RE/MAX Canada — education — checked September 25, 2026
  5. Coldwell Banker — about — checked September 25, 2026
  6. RECO — Public register of brokerages and agents — checked September 25, 2026

Summitly is the technology platform of Coldwell Banker Summit Realty, Brokerage, a brokerage registered with the Real Estate Council of Ontario (RECO), 310-3100 Steeles Ave W, Vaughan, ON L4K 3R1. Each Coldwell Banker office is independently owned and operated. Agents join as self-employed, commission-based independent contractors, not employees; terms are those of the brokerage's agent agreement, and fees are before HST. Verify any brokerage or agent on the RECO public register.

This comparison reflects Summitly's offering and publicly available, general information; brokerage and platform features, commission structures and terms vary by office and change over time — verify current details with each company directly. Summitly is not affiliated with, endorsed by, or sponsoring the other companies named. All trademarks and brand names are the property of their respective owners.