Brokerage Leads for Ontario agents
Warm leads. Never shared.
Help closing them.
We find the people. You help them buy, sell or rent. Every lead goes to one agent only, costs you nothing up front, and comes with a senior broker to help you convert it. When it closes, we split it 50/50.
- Split on closed lead deals
- 50/50
- Up front for a lead
- Nothing
- Per lead — never shared
- 1 agent
- Senior broker to help you close
- 1-to-1
By Summitly Editorial·Updated
Recruitment questions? Talk to our Broker of Record, Waqar Afzal or book a confidential conversation.
Brokerage Leads, in short
Summitly's Brokerage Leads are warm leads: the person contacted Summitly themselves about buying, selling or renting a home. Each goes to one agent only, never shared. They go to agents on the Leads Plan ($299 + HST a month, no transaction fees, 90/10 on your own deals). There is no charge per lead; a closed lead is split 50/50.
How it works
Four steps, from hello to closed
1. The lead comes in
A buyer, seller or renter contacts Summitly. They ask about a home, book a showing or ask what their place is worth — on the website, in the apps, with Zara, by phone or at an event.
2. It's yours alone
We hand the lead to one agent: you. Not to five agents at once. Nobody else is calling the same person for us. It lands in the brokerage CRM.
3. We help you convert it
Your 1-to-1 mentor — one of our senior brokers — helps you plan the first call and the next step. Scripts and role-play in weekly training. Follow-up tracked in the CRM. Zara and Summitly's valuation and sold-data tools give you fast answers.
4. Close it and split 50/50
There is no charge per lead; leads go to agents on the Leads Plan ($299 + HST a month, no transaction fees, 90/10 on your own deals). When the sale or lease closes, the commission is split 50/50. If it doesn't close, you owe nothing for that lead.
Plain words
What "warm" and "not shared" really mean
Warm
The person contacted Summitly themselves about buying, selling or renting a home. They asked about a home, a showing or a home value. You are calling someone who reached out — not a stranger.
It doesn't mean they are ready to sign today. Some are months away. Your job is to help them take the next step.
Not shared
Each lead goes to one agent only. We don't sell or hand the same lead to several agents to race each other.
It doesn't stop the person from browsing other websites. So speed still matters — call fast and be useful.
Where the leads come from
Every lead is a person who reached out to Summitly first. Here is how they find us.
Summitly.ca enquiries
Someone asks about a listing, books a showing or asks what their home is worth on summitly.ca.
Summitly apps
The same kinds of requests, made in Summitly's apps.
Zara AI conversations
Someone chats or talks with Zara, Summitly's AI virtual agent, about buying, selling or renting.
Ads
Someone responds to a Summitly ad.
Social campaigns
Someone replies to a Summitly social media campaign.
Call tracking
Someone phones Summitly about a home.
Events
Someone meets Summitly at an event and asks to be contacted.
Want to see where some of them start? Try Zara or the instant home valuation.
We help you convert
A lead is a start. We help you finish
A senior broker in your corner
1-to-1 mentorship from senior brokers, in person at the Vaughan office, with a virtual option where available. Talk a lead through before you call, and again before you write an offer.
Scripts and role-play
Weekly training (in person at the office, virtual where available; recordings may be provided) covers the first call, follow-up, consultations and offers.
Follow-up in the CRM
Every lead is worked in the brokerage CRM, so notes, tasks and next steps sit in one place.
Zara and the Summitly tools
Zara answers client questions around the clock. Instant valuations, sold data and city market reports help you answer fast and well.
Want the step-by-step? How to convert a new buyer lead in the first 24 hours and how we coach every step from lead to close.
The money
50/50 explained, with simple math
Example
A lead we hand you buys a home. The commission on your side is $10,000.
You keep
$5,000
Brokerage keeps
$5,000
If it doesn't close, you owe nothing for the lead. The brokerage's half pays for finding the person — ads, campaigns, Zara, the apps, events — and for the coaching that helps you close.
Same $10,000 commission, four ways
| Deal type | You keep |
|---|---|
| Your own client, Leads Plan (90/10) | $9,000 |
| Your own client, Package A (95/5) | $9,500 |
| Your own client, Package B (90/10) | $9,000 |
| A Brokerage Lead (50/50) | $5,000 |
Your own clients pay you more per deal. A lead is extra business — a deal you didn't have to find, with no charge per lead. Leads go to agents on the Leads Plan.
| Commission on the deal | You keep (50%) | Brokerage (50%) |
|---|---|---|
| $5,000 | $2,500 | $2,500 |
| $10,000 | $5,000 | $5,000 |
| $20,000 | $10,000 | $10,000 |
Illustration only. The commission amounts are round numbers for the math — not typical, expected or promised figures. Commission in Ontario is negotiable between the brokerage and its client. Amounts are before HST and before your package's monthly and per-deal fees. We don't promise any number of leads or any income.
More on the math: what a 50/50 split really means for your income.
Leads Plan
Your own business, plus brokerage leads
- To receive Brokerage Leads, you join on the Leads Plan: $299 + HST a month and no transaction fees.
- On the business you bring yourself — your sphere, referrals and your own marketing — you keep 90% (90/10).
- When a lead we hand you closes (buyer or seller, sale or lease), that deal is split 50/50. There is no charge per lead.
- Prefer not to take leads? Package A (95/5) and Package B (90/10, then 95/5 after $100,000 of GCI (gross commission income — your commission before splits) in a calendar year) are for agents who work only their own business. Full terms are in the Independent Contractor Agreement you review before joining.
| Term | Package A | Package B | Leads PlanBest if you want leads |
|---|---|---|---|
| Monthly fee | $200 + HST | $125 + HST | $299 + HST |
| Transaction fees | $799 + HST on each of your first 4 a year, then none | $499 + HST on each of your first 4 a year, then none | None |
| Split on your own deals | 95/5 | 90/10, 95/5 after $100,000 GCI in a calendar year | 90/10 |
| Brokerage Leads | Not included | Not included | Included: 50/50 on deals from them, no charge per lead |
| Best for | Steady producers who bring their own business | Newer agents building their own business | Agents who want warm leads and help closing them |
All amounts before HST. Full terms are in the Independent Contractor Agreement you review before joining.
Who it's for
Built for agents who pick up the phone
New agents
You need real conversations while your sphere grows. Leads give you people to help — and a mentor helps you through each one.
Agents with gaps in their pipeline
Your own business is steady, but some months are quiet. Leads can fill the gaps without you paying for ads.
Agents switching brokerages
Moving is a reset. Warm leads help you keep working while you settle in.
Anyone who follows up
Leads reward speed and steady follow-up. If you call back fast and keep in touch, this is built for you.
Confidential. No pressure.
Want warm leads — and help closing them?
Tell us about your business. We'll explain how leads are handed out today, which package fits you, and who your mentor would be. Confidential. No pressure.
Questions
Brokerage Leads: your questions, answered
What is a Brokerage Lead?
A Brokerage Lead is a person who contacted Summitly about buying, selling or renting, and who we hand to one of our agents. Leads come from summitly.ca enquiries, Summitly apps, Zara AI conversations, ads, social campaigns, call tracking, events.
What does "warm" mean?
It means the person contacted Summitly themselves about buying, selling or renting a home. They asked about a home, a showing or a home value. It doesn't mean they are ready to sign today — some are months away.
What does "not shared" mean?
Each lead goes to one agent only. We don't hand the same lead to several agents to race each other. The person can still browse other websites, so calling back fast still matters.
What do Brokerage Leads cost me?
Leads go to agents on the Leads Plan ($299 + HST a month, no transaction fees, 90/10 on your own deals). There is no charge per lead. When a lead's sale or lease closes, the commission is split 50/50. If the lead doesn't close, you owe nothing for it. For example, on a $10,000 commission (a round number for the math, not a typical figure) you keep $5,000.
How many leads will I get?
We don't promise a number. Lead flow changes with the season, the market and our campaigns. Ask us how leads are handed out today and we'll explain it before you decide.
Do I still need Package A or Package B?
To receive Brokerage Leads you join on the Leads Plan ($299 + HST a month, no transaction fees, 90/10 on your own deals) instead. Your own deals use that plan's split; only deals from leads we hand you are split 50/50. Package A and Package B don't include Brokerage Leads.
What help do I get to convert a lead?
Every Summitly agent gets 1-to-1 mentorship from senior brokers, in person at the Vaughan office, with a virtual option where available. There is onboarding training when you join and training every week, and recordings may be provided. Coaching and office support come at no extra charge. Leads are worked in the brokerage CRM, and Zara and Summitly's valuation and sold-data tools help you answer clients fast.
Can new agents get Brokerage Leads?
Yes, on the Leads Plan ($299 + HST a month, no transaction fees, 90/10 on your own deals). New agents get the same 1-to-1 mentorship. Leads plus a mentor is a good way to learn on real deals.
Do leads include rentals?
Yes. The 50/50 split applies to sales or leases from leads the brokerage generates and hands to you.
Is my income guaranteed?
No. A lead is a chance to help someone, not a promised deal. What you earn depends on your work, the client and the market. Any figures on this page are illustrations.
Guides on working leads
- Warm leads vs cold leads: what Ontario agents should know
- Shared leads are costing you deals — why exclusive leads convert
- How to convert a new buyer lead in the first 24 hours
- Brokerage leads explained: what a 50/50 split means for your income
See the whole offer: real estate careers at Summitly or compare Ontario brokerage models.
Sources
- Coldwell Banker Summit Realty, Brokerage — Independent Contractor Agreement, Schedules B, C, K and L (terms confirmed by the brokerage) — checked September 25, 2026
- Zara, Summitly's AI virtual agent
- RECO — Public register of brokerages and agents — checked September 25, 2026
Summitly is the technology platform of Coldwell Banker Summit Realty, Brokerage, a brokerage registered with the Real Estate Council of Ontario (RECO), 310-3100 Steeles Ave W, Vaughan, ON L4K 3R1. Each Coldwell Banker office is independently owned and operated. Agents join as self-employed, commission-based independent contractors, not employees; terms are those of the brokerage's agent agreement, and fees are before HST. Verify any brokerage or agent on the RECO public register.
