The short answer
The Real Estate Salesperson Program gets you licensed; brokerage training and coaching make you productive. A strong program pairs a named mentor who reviews your live deals with a written onboarding plan, regular sessions on pricing, offers and negotiation, and compliance coaching under TRESA. Ask for the plan in writing before you join.
Training and coaching: key facts
- Pre-licensing
- Real Estate Salesperson Program, delivered for RECO by Humber
- Continuing education
- Required each RECO registration cycle ($44 CE fee at renewal)
- Summitly mentorship
- 1-to-1 mentorship for every agent from senior brokers — in person at the Vaughan office, with a virtual option where available; no extra charge
- Summitly training calendar
- Onboarding training (when you join, in person at the office, virtual where available); Weekly training (every week, in person at the office, virtual where available; recordings may be provided)
- Summitly onboarding length
- Ask us
Why Summitly for training and coaching
Mentorship on live deals
1-to-1 mentorship from senior brokers, in person at the Vaughan office, with a virtual option where available.
Real tools to learn on
Valuations, sold history and market reports you will use with clients.
For every stage
New agents building a first year and experienced agents changing model.
Our philosophy
The 90/10 rule — and why we build for the 90
We don't just recruit agents. We help them. We don't only teach you how to get leads — we teach you how to close them.
The rule you've heard
90% of agents don't produce. 10% do.
Most brokerages build for these 10 — the agents who already close.
How Summitly works
We focus on the 90 — and we don't leave them alone.
A 1-to-1 mentor for every agent, weekly training, and coaching on how to close — not only how to get leads.
Based on TRREB's annual agent production stats.
Lead to close
From lead to close — where your mentor and weekly training plug in
Most brokerages stop at the lead. We coach every step after it.
Step 1 · Lead arrives
An enquiry lands — from your own sphere, or a Brokerage Lead from summitly.ca, Zara, ads or events.
1-to-1 mentor: Your mentor helps you decide what to say first and how fast to call.
Where weekly training helps: Speed-to-lead and follow-up, worked in the brokerage CRM.
Step 2 · First call
A real conversation: why now, what they need, one clear next step.
1-to-1 mentor: Listen to a call back together and tighten the opening.
Where weekly training helps: Scripts and role-play, practised with the office.
Step 3 · Consultation
They decide whether to trust you: how you'll represent them and how you're paid.
1-to-1 mentor: A senior broker walks you through representation and fee conversations.
Where weekly training helps: Buyer and seller consultations, and RECO's disclosure rules.
Step 4 · Showing or listing presentation
Prepared with sold comparables, days on market and a pricing story.
1-to-1 mentor: Build the pricing story with a senior broker before the appointment.
Where weekly training helps: Listing presentation kits, market-intelligence tools and valuations.
Step 5 · Offer & negotiation
Terms, conditions, deadlines — and staying calm when the counter comes back.
1-to-1 mentor: Talk the offer and your walk-away point through before you send.
Where weekly training helps: Negotiation, offer presentation and multiple-offer situations.
Step 6 · Close
Conditions firm up, the deal closes, and the file is complete.
1-to-1 mentor: A check that nothing is missed between firm and closing.
Where weekly training helps: Deal files, payouts and turning one client into referrals.
Mentorship path
Your path at Summitly: join, learn, get a mentor, close, grow
Every agent walks the same path, with the same 1-to-1 support — whether it is your first year or your fifteenth.
Step 1
Join
Choose Package A or B, and get 24/7 access to the Vaughan office and a dedicated work area.
Step 2
Onboarding training
The CRM, back-end systems and Coldwell Banker marketing and technology tools, with full training.
Step 3
Weekly training
Every week, in person at the office, virtual where available; recordings may be provided.
Step 4
Your 1-to-1 mentor
Senior brokers who help with your real deals — no extra charge.
Step 5
Your first deal
Your mentor beside you from the first call to the closing, and branded social graphics when it sells.
Step 6
Growing
More deals and referrals, a team or an assistant if you want one — and Package B moves to 95/5 after $100,000 GCI in the year.
Licensing is not training
The Real Estate Salesperson Program teaches the law, the forms and the ethics. It does not teach you to price a listing in a shifting market, run an offer night or keep a nervous buyer on track. That comes from coaching on live work, which is what a brokerage's program should provide.
What a real coaching program includes
- A named mentor, not a rotating pool — and time with them you can count on.
- A written onboarding plan covering forms, disclosure, pricing and offers.
- Review of your first agreements and offers before they go out.
- Regular sessions on prospecting, listing presentations and negotiation.
- Compliance coaching on TRESA and RECO's advertising rules.
Training and coaching at Summitly
Every Summitly agent gets 1-to-1 mentorship from senior brokers, in person at the Vaughan office, with a virtual option where available. There is onboarding training when you join and training every week, and recordings may be provided. Coaching and office support come at no extra charge.
Practice uses the same tools you will use with clients: instant home valuations, MLS® map search with sold history, city market reports and pre-construction project pages.
Questions to ask any brokerage
- Who would my mentor be, and what have they closed recently?
- May I see the written onboarding plan and the training calendar?
- Is coaching included, or billed separately?
- Can I talk to an agent who went through the program in the last year?
Brokerage Leads
We give you warm leads. Never shared. And we help you close them.
When someone contacts Summitly about buying, selling or renting, we hand the lead to one agent — you. Agents on the Leads Plan ($299 + HST a month, no transaction fees, 90/10 on your own deals) receive them: no charge per lead, 50/50 when it closes, and a senior broker to help you convert. We don't promise a number of leads.
- Warm: they contacted us first
- Not shared: one lead, one agent
- Leads Plan: $299 + HST a month, no transaction fees · 50/50 on close
- Coaching to convert, every step
Book a confidential conversation
Tell us about your business and we'll show you which package fits, how Brokerage Leads work and who your mentor would be — no pressure, fully confidential.
Training and coaching: frequently asked questions
What real estate agent training is available in Ontario?
Pre-licence education is the Real Estate Salesperson Program delivered by Humber for RECO. After registration, training comes from your brokerage's onboarding and coaching, independent coaching companies, and RECO's mandatory continuing education each cycle.
Is real estate coaching worth paying for?
It can be, when it is tied to your live deals and measurable activity. Before paying for outside coaching, check what your brokerage includes — some provide mentorship and training as part of the brokerage relationship.
Does Summitly offer mentorship?
Every Summitly agent gets 1-to-1 mentorship from senior brokers, in person at the Vaughan office, with a virtual option where available. There is onboarding training when you join and training every week, and recordings may be provided. Coaching and office support come at no extra charge.
Is the training useful for experienced agents?
Yes — experienced agents moving brokerages usually want systems and tools rather than basics. Tell us where your business is and we will set out what would apply to you.
Sources
- RECO — Becoming a real estate agent (Real Estate Salesperson Program) — checked September 25, 2026
- RECO — Fee schedule (salesperson/broker registration, effective March 1, 2023) — checked September 25, 2026
- RECO — TRESA explained — checked September 25, 2026
Summitly is the technology platform of Coldwell Banker Summit Realty, Brokerage, a brokerage registered with the Real Estate Council of Ontario (RECO), 310-3100 Steeles Ave W, Vaughan, ON L4K 3R1. Each Coldwell Banker office is independently owned and operated. Agents join as self-employed, commission-based independent contractors, not employees; terms are those of the brokerage's agent agreement, and fees are before HST. Verify any brokerage or agent on the RECO public register.
