The short answer
Summitly, the platform of Coldwell Banker Summit Realty, gives agents consumer-facing AI and data tools: Zara, an assistant that chats and talks with buyers, sellers and renters around the clock; instant home valuations; MLS® map search with sold history; city market reports; and pre-construction pages. Every tool is live on summitly.ca.
AI brokerage technology: key facts
- AI virtual agent
- Zara — chat and voice, for buyers, sellers and renters
- Valuations
- Instant home value estimates with a range
- Data
- MLS® map search; sold history for signed-in users
- Agent-side tools (CRM, e-sign, transactions)
- Sign-in systems, QR codes, digital feature sheets and automated follow-ups; some devices at cost; The brokerage CRM, back-end systems and Coldwell Banker marketing and technology tools, with full training; AI search, market intelligence, Zara chat and automation
- How platform enquiries reach agents
- Brokerage Leads — sales or leases from leads the brokerage generates and hands to you (summitly.ca enquiries, Summitly apps, Zara AI conversations, ads, social campaigns, call tracking, events) are split 50/50 and worked in the brokerage CRM; no charge per lead; leads go to agents on the Leads Plan ($299 + HST a month, no transaction fees, 90/10 on their own deals); each lead goes to one agent only
Why Summitly for AI brokerage technology
Try it before you join
Every tool on this page is live on summitly.ca — open it now.
Data for listing meetings
Instant valuations, sold history and market reports to prepare with.
Brand plus platform
Coldwell Banker recognition with Summitly's technology.
Included
Everything included at no extra cost
- 24/7 office accessRound-the-clock access to the Vaughan office and a dedicated work area.
- Up to 200 copies a monthUp to 200 black-and-white copies every month.
- 500 business cardsYour first order of 500 business cards is free when you join.
- Professional headshotOne professional headshot.
- Social graphics for every dealBranded social-media graphics for every new listing and every sale.
- Listing & buyer kitsListing presentation kits, buyer and seller packages, and pricing and market-intelligence tools.
- Event items to borrowBorrow a branded tent, banners and a table cover for events.
- Open-house technologySign-in systems, QR codes, digital feature sheets and automated follow-ups; some devices at cost.
- CRM & back-end systemsThe brokerage CRM, back-end systems and Coldwell Banker marketing and technology tools, with full training.
- Summitly AI platformAI search, market intelligence, Zara chat and automation.
- Global Luxury & CommercialColdwell Banker Global Luxury and Commercial specialty programs, open to every agent.
- In-house mortgage partnerRefer clients to our mortgage brokerage partner. Any referral fee is paid to the brokerage, not to you directly, and must be disclosed to your client in writing, with its estimated value, before they proceed (RECO Bulletin 3.3).
- Preferred vendor discountsDiscounts with the brokerage's preferred vendors.
Included at no extra cost. Optional and paid: Done-for-you marketing (video, posting and social management, paid campaigns). Teams, shared administrators and unlicensed assistants are allowed.
Three ways to work
Package A, Package B or Brokerage Leads
Two packages for the business you bring, and the Leads Plan with a 50/50 split on leads the brokerage provides. Pick the package that fits your year — the numbers are all below.
Package A
95/5
you / brokerage, on sales
- $200 + HST a month
- $799 + HST on each of your first 4 deals a year, then none
- A $500 brokerage minimum applies; see your agreement for details
Who it's for: Agents with steady deal flow who want the highest split from the first dollar.
Package A in detailPackage B
90/10
you / brokerage, on sales
- $125 + HST a month
- $499 + HST on each of your first 4 deals a year, then none
- 95/5 after $100,000 GCI (resets January 1)
- A $500 brokerage minimum applies; see your agreement for details
Who it's for: Newer agents and anyone building up — lower fixed costs, and 95/5 once you pass $100,000 GCI in the year.
Package B in detailLeads Plan · Brokerage Leads
50/50
on deals from leads the brokerage provides, sales or leases
- $299 + HST a month
- No transaction fees
- 90/10 on the business you bring yourself
- No charge per lead — buyer or seller, sales or leases
- Warm and never shared — each lead goes to one agent
- From summitly.ca enquiries, Summitly apps, Zara AI conversations, ads and more
- Worked in the brokerage CRM
Who it's for: agents who want brokerage leads and a mentor to help close them. Agents who want leads join the Leads Plan.
How Brokerage Leads work| Term | Package A | Package B | Leads PlanBest if you want leads |
|---|---|---|---|
| Monthly fee | $200 + HST | $125 + HST | $299 + HST |
| Transaction fees | $799 + HST on each of your first 4 a year, then none | $499 + HST on each of your first 4 a year, then none | None |
| Split on your own deals | 95/5 | 90/10, 95/5 after $100,000 GCI in a calendar year | 90/10 |
| Brokerage Leads | Not included | Not included | Included: 50/50 on deals from them, no charge per lead |
| Best for | Steady producers who bring their own business | Newer agents building their own business | Agents who want warm leads and help closing them |
All amounts before HST. Full terms are in the Independent Contractor Agreement you review before joining.
All amounts before HST. No annual cap. Residential and condo leases: $250 + HST per side. A $500 minimum brokerage share applies per completed transaction, starting with transaction 5 in each calendar year; see your agreement for tax treatment and details. Full terms are in the Independent Contractor Agreement you review before joining. At four deals a year, Package B costs less below about $42,000 of GCI and Package A above it. Every fee, explained.
The tools, and where to try them
- Zara (/zara) — an AI virtual agent that answers questions about listings, values and the market in chat or by voice.
- Instant valuation (/sell/instant-valuation) — an automated estimate for an Ontario address that sellers can request.
- MLS® map search (/map) — live listings, with sold history for signed-in users under TRREB's rules.
- City market reports — active listings, recent sales and days on market by city.
- Pre-construction project pages for new-build work.
- Agent profiles with a contact form and reviews; enquiries land in the agent portal's leads inbox.
What AI should and should not do for an agent
AI is good at the first reply, the first estimate and the first draft. It is not a substitute for your judgement on price, representation or disclosure — under RECO's rules the advertising and advice are yours. Use the tools to get to a conversation sooner and to prepare better for it.
How enquiries reach agents
Summitly's Brokerage Leads are leads the brokerage generates — from summitly.ca enquiries, Summitly apps, Zara AI conversations, ads, social campaigns, call tracking, events — and hands to its agents. They are warm: the person contacted Summitly themselves about buying, selling or renting a home. Each lead goes to one agent only; it is not shared. Leads go to agents on the Leads Plan: $299 + HST a month, no transaction fees, with 90/10 on the business they bring themselves. There is no charge per lead; on a closed sale or lease from a Brokerage Lead the commission is split 50/50, and you work the lead in the brokerage CRM, with coaching to help you convert it.
Brand plus platform
You do not have to choose between a recognized brand and modern tools: Summitly pairs the Coldwell Banker brand, with access to Coldwell Banker Global Luxury and Coldwell Banker Commercial with the platform above.
Brokerage Leads
We give you warm leads. Never shared. And we help you close them.
When someone contacts Summitly about buying, selling or renting, we hand the lead to one agent — you. Agents on the Leads Plan ($299 + HST a month, no transaction fees, 90/10 on your own deals) receive them: no charge per lead, 50/50 when it closes, and a senior broker to help you convert. We don't promise a number of leads.
- Warm: they contacted us first
- Not shared: one lead, one agent
- Leads Plan: $299 + HST a month, no transaction fees · 50/50 on close
- Coaching to convert, every step
Book a confidential conversation
Tell us about your business and we'll show you which package fits, how Brokerage Leads work and who your mentor would be — no pressure, fully confidential.
AI brokerage technology: frequently asked questions
What technology does Summitly give real estate agents?
The Summitly platform: Zara, Summitly's AI virtual agent, chats and talks with buyers, sellers and renters on the platform around the clock; instant home valuations, MLS® map search with sold history, city market reports and pre-construction project pages; and agent profiles with a leads inbox. Agent back-office tools: Sign-in systems, QR codes, digital feature sheets and automated follow-ups; some devices at cost; The brokerage CRM, back-end systems and Coldwell Banker marketing and technology tools, with full training; AI search, market intelligence, Zara chat and automation.
What is Zara?
Zara is Summitly's AI virtual agent. It chats and talks with buyers, sellers and renters about listings, home values and the market, around the clock, on summitly.ca.
Does Zara replace the agent?
No. Zara handles first questions and first estimates; pricing advice, representation and disclosure remain the registered agent's responsibility under RECO's rules.
Can I see the platform before I join?
Yes — every tool is public. Try Zara at /zara and an instant valuation at /sell/instant-valuation, then book a confidential walkthrough through this page.
Sources
- Zara, Summitly's AI virtual agent
- Summitly instant home valuation
- RECO — TRESA explained — checked September 25, 2026
Summitly is the technology platform of Coldwell Banker Summit Realty, Brokerage, a brokerage registered with the Real Estate Council of Ontario (RECO), 310-3100 Steeles Ave W, Vaughan, ON L4K 3R1. Each Coldwell Banker office is independently owned and operated. Agents join as self-employed, commission-based independent contractors, not employees; terms are those of the brokerage's agent agreement, and fees are before HST. Verify any brokerage or agent on the RECO public register.
