The short answer
Good brokerage marketing support means your listings look professional without you paying for every piece. At Summitly, agents get branded social graphics for every new listing and sale, listing presentation kits, a professional headshot, event kit loans and open-house technology under the Coldwell Banker brand. Done-for-you video and campaigns are optional paid services.
Marketing support: key facts
- Listing marketing
- Branded social graphics for every new listing and sale, under the Coldwell Banker brand
- Your profile
- Public agent profile with contact form, reviews and a leads inbox
- Marketing provided in detail
- Your first order of 500 business cards is free when you join; One professional headshot; Branded social-media graphics for every new listing and every sale; Listing presentation kits, buyer and seller packages, and pricing and market-intelligence tools; Borrow a branded tent, banners and a table cover for events
- Optional paid services
- Done-for-you marketing (video, posting and social management, paid campaigns); some open-house devices at cost
Why Summitly for marketing support
Graphics for every deal
Branded social graphics for every new listing and every sale.
Your own profile
A public profile with reviews, and enquiries in your leads inbox.
Tools for listings
Valuations and market reports to prepare listing appointments.
Included
Everything included at no extra cost
- 24/7 office accessRound-the-clock access to the Vaughan office and a dedicated work area.
- Up to 200 copies a monthUp to 200 black-and-white copies every month.
- 500 business cardsYour first order of 500 business cards is free when you join.
- Professional headshotOne professional headshot.
- Social graphics for every dealBranded social-media graphics for every new listing and every sale.
- Listing & buyer kitsListing presentation kits, buyer and seller packages, and pricing and market-intelligence tools.
- Event items to borrowBorrow a branded tent, banners and a table cover for events.
- Open-house technologySign-in systems, QR codes, digital feature sheets and automated follow-ups; some devices at cost.
- CRM & back-end systemsThe brokerage CRM, back-end systems and Coldwell Banker marketing and technology tools, with full training.
- Summitly AI platformAI search, market intelligence, Zara chat and automation.
- Global Luxury & CommercialColdwell Banker Global Luxury and Commercial specialty programs, open to every agent.
- In-house mortgage partnerRefer clients to our mortgage brokerage partner. Any referral fee is paid to the brokerage, not to you directly, and must be disclosed to your client in writing, with its estimated value, before they proceed (RECO Bulletin 3.3).
- Preferred vendor discountsDiscounts with the brokerage's preferred vendors.
Included at no extra cost. Optional and paid: Done-for-you marketing (video, posting and social management, paid campaigns). Teams, shared administrators and unlicensed assistants are allowed.
Three ways to work
Package A, Package B or Brokerage Leads
Two packages for the business you bring, and the Leads Plan with a 50/50 split on leads the brokerage provides. Pick the package that fits your year — the numbers are all below.
Package A
95/5
you / brokerage, on sales
- $200 + HST a month
- $799 + HST on each of your first 4 deals a year, then none
- A $500 brokerage minimum applies; see your agreement for details
Who it's for: Agents with steady deal flow who want the highest split from the first dollar.
Package A in detailPackage B
90/10
you / brokerage, on sales
- $125 + HST a month
- $499 + HST on each of your first 4 deals a year, then none
- 95/5 after $100,000 GCI (resets January 1)
- A $500 brokerage minimum applies; see your agreement for details
Who it's for: Newer agents and anyone building up — lower fixed costs, and 95/5 once you pass $100,000 GCI in the year.
Package B in detailLeads Plan · Brokerage Leads
50/50
on deals from leads the brokerage provides, sales or leases
- $299 + HST a month
- No transaction fees
- 90/10 on the business you bring yourself
- No charge per lead — buyer or seller, sales or leases
- Warm and never shared — each lead goes to one agent
- From summitly.ca enquiries, Summitly apps, Zara AI conversations, ads and more
- Worked in the brokerage CRM
Who it's for: agents who want brokerage leads and a mentor to help close them. Agents who want leads join the Leads Plan.
How Brokerage Leads work| Term | Package A | Package B | Leads PlanBest if you want leads |
|---|---|---|---|
| Monthly fee | $200 + HST | $125 + HST | $299 + HST |
| Transaction fees | $799 + HST on each of your first 4 a year, then none | $499 + HST on each of your first 4 a year, then none | None |
| Split on your own deals | 95/5 | 90/10, 95/5 after $100,000 GCI in a calendar year | 90/10 |
| Brokerage Leads | Not included | Not included | Included: 50/50 on deals from them, no charge per lead |
| Best for | Steady producers who bring their own business | Newer agents building their own business | Agents who want warm leads and help closing them |
All amounts before HST. Full terms are in the Independent Contractor Agreement you review before joining.
All amounts before HST. No annual cap. Residential and condo leases: $250 + HST per side. A $500 minimum brokerage share applies per completed transaction, starting with transaction 5 in each calendar year; see your agreement for tax treatment and details. Full terms are in the Independent Contractor Agreement you review before joining. At four deals a year, Package B costs less below about $42,000 of GCI and Package A above it. Every fee, explained.
What marketing support should include
- Listing marketing prepared for you: presentation, copy and online exposure.
- A recognized brand on the sign and the listing.
- Your own online presence, so clients find you by name.
- Clear rules on what is included and what is billed.
What Summitly does for agents
Included at no extra cost: Your first order of 500 business cards is free when you join; One professional headshot; Branded social-media graphics for every new listing and every sale; Listing presentation kits, buyer and seller packages, and pricing and market-intelligence tools; Borrow a branded tent, banners and a table cover for events. Agents also get public profiles with contact forms and reviews, and listings shown on the platform's MLS® map search alongside instant valuations and market reports that help with listing appointments.
Optional and paid: Done-for-you marketing (video, posting and social management, paid campaigns). Anything else — signage or your own paid ads — is yours to choose. Monthly fee: Package A: $200 + HST a month; Package B: $125 + HST a month; Leads Plan: $299 + HST a month.
RECO's advertising rules still apply
Whoever prepares it, advertising must identify the brokerage and be accurate under TRESA and RECO's rules. A brokerage's marketing team helps, but the registrant remains responsible for what is published.
Brokerage Leads
We give you warm leads. Never shared. And we help you close them.
When someone contacts Summitly about buying, selling or renting, we hand the lead to one agent — you. Agents on the Leads Plan ($299 + HST a month, no transaction fees, 90/10 on your own deals) receive them: no charge per lead, 50/50 when it closes, and a senior broker to help you convert. We don't promise a number of leads.
- Warm: they contacted us first
- Not shared: one lead, one agent
- Leads Plan: $299 + HST a month, no transaction fees · 50/50 on close
- Coaching to convert, every step
Book a confidential conversation
Tell us about your business and we'll show you which package fits, how Brokerage Leads work and who your mentor would be — no pressure, fully confidential.
Marketing support: frequently asked questions
Does Summitly provide marketing for agents?
Yes. Included at no extra cost: Your first order of 500 business cards is free when you join; One professional headshot; Branded social-media graphics for every new listing and every sale; Listing presentation kits, buyer and seller packages, and pricing and market-intelligence tools; Borrow a branded tent, banners and a table cover for events. Done-for-you video, posting and paid campaigns are optional services you can pay for.
Do I need to hire my own marketer or assistant?
Not to get started. Brokerage marketing support covers much of what a new or mid-career agent needs; many agents only add their own help once volume justifies it.
Who is responsible for my advertising under RECO rules?
You are. Advertising must identify the brokerage and be accurate under TRESA and RECO's rules, whoever prepared it.
Sources
- RECO — TRESA explained — checked September 25, 2026
- Coldwell Banker Summit Realty, Brokerage — about the franchise
Summitly is the technology platform of Coldwell Banker Summit Realty, Brokerage, a brokerage registered with the Real Estate Council of Ontario (RECO), 310-3100 Steeles Ave W, Vaughan, ON L4K 3R1. Each Coldwell Banker office is independently owned and operated. Agents join as self-employed, commission-based independent contractors, not employees; terms are those of the brokerage's agent agreement, and fees are before HST. Verify any brokerage or agent on the RECO public register.
